If you accepts a few givens, such as Newton's law, that energy can neither be created or destroyed, it becomes apparent, that we are made of energy, in one form, that can transform to another, but cannot be destroyed. Einstein's theory of relativity, also posits the universe as energy or its transformation into mass or matter.

Given that, why would one spend so much of one's life, building an identity, that dies when we do? Why not put one's energy into the things in life that matter to one, that exist, without any need for identity, such as a flower, a meadow, the sun, dawn, the list is far larger than any list of identities and far more interesting.

People should be aware enough to believe that there is far more here, than just their ME's.